Kellogg's launches Fibre Plus with 20% of daily recommended fibre

Kellogg's has launched a chocolate cereal bar Fibre Plus.

The new bar offers consumers 20% of their recommended daily fibre for less than 120 calories.

Dave Hughes, innovation brand manager for adult snacks at Kellogg's, said: "All our research has found enjoyment continues to be a consumption driver and the launch of Fibre Plus is all about satisfying your chocolate craving and getting the chocolate hit. The research suggests the great taste of the bar is the driver while the added fibre provides consumers with a positive reason to buy."

Fibre Plus is aimed at women in particular and will be sold in packs of four with an RRP of £1.79. It is available in Deliciously Smooth Milk Chocolate and Deliciously Dark Chocolate and Almond.

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