Nestlé advertising takes Gold Medal

Following a year of consistent communication and commitment to the wholesale channel, Nestlé UK has been crowned the Best Trade Advertiser at the 2009 FWD's Annual Dinner and Gold Medal Awards, held at the Grand Connaught Rooms in London.

Trade press is a key link to wholesalers and an important communication tool for Nestlé UK. This means of communication has helped Nestlé deliver its key messages to wholesalers. This has been demonstrated through consistent messaging in Wholesale News and then through to the retailers via the convenience titles with quality editorial and impactful advertising.

Examples of the company's commitment to offer advice to its customers are Nestlé UK's merchandising and range advertorials. These consist of tailored messages that are communicated to wholesalers and onto their customers the retailers. In addition, all the major events are supported with advertising to ensure wholesalers know exactly which events to focus on.

Graham Walker is proud to have won the FWD Gold Medal Award, and thanks both trade press titles and the team for their efforts, ideas and creativity. "The wholesale channel remains vitally important to us," he explains. "Our trade communication is part of our ongoing commitment to the channel and demonstrates our understanding of the importance of the wholesale community in helping us support independent retailers.

"It is clear that the wholesale channel continues to be critical to our success. To receive industry-wide recognition from our wholesale partners in such a competitive marketplace is a fantastic achievement."