SalesOut secures Booker data deal

Sales data for 400,000 independent retailers and caterers is now available for analysis by FMCG manufacturers, following a deal between Booker and SalesOut

The data is presented by SalesOut in a web-based application that shows performance by volume and value, penetration, promotions, category level, store level and SKU. SalesOut says the graphical presentation turns critical sales data into actionable insights, highlighting where brand managers should be focusing their efforts to achieve sales, trade marketing, and brand management objectives.

Bryan Drew, commercial director at Booker, said: "Our data provides powerful information about how brands are performing in the independent retail and catering channels. Through the SalesOut portal, suppliers can build a picture of their penetration and performance in these increasingly important routes to market.

"The SalesOut portal enables suppliers to measure promotional effectiveness and return on investment, improve product distribution by targeting non-purchasers and support joint growth plans with Booker via consistent, accurate data."

Marcus Vallance, CEO of SalesOut, said: "We can offer brands opportunities to increase sales in the fast growing independent sector. With Booker, we have filled the abyss of sales intelligence in their extensive customer base creating a great opportunity for brands to maximise their sales and marketing resources.

"In order to offset diminishing returns from the multiples, brands must embrace this new sales intelligence in the independent sector to identify distribution gaps, promotional success and growth categories."