Customers help to design Makro delicatessen range

Makro has launched a delicatessen range designed for its independent hotel, restaurant, retail and catering customers.

The products in the new range are the first items launched under Makro's Tested By Professionals strapline. The 18-strong product range was created using customer feedback and recommendations.

Sold in a choice of small individual portions for independent retailers or larger packaging for event caterers, the range includes new recipes with reduced calorie options, as well as new flavours and combinations, such as Thai noodles, beetroot salad and tikka coleslaw.

Each item contains British vegetables and is packaged in a container which allows it to be easily stacked or stored in displays.

The re-sealable lid is also designed to make each product convenient and cost effective for caterers and restaurants.

Kelly Hathway, Makro's own brand manager, said: "We wanted to develop a range to cater for our many different customers and their business needs, so everything from taste to packaging was assessed with the customer in mind, and then tested by key customers. We look forward to expanding the range over the coming months."