tuesday

Latest Nielsen figures confirm the cider revival continues with the category now outperforming ales in the take home market.

Britvic's improved performance will be boosted by the launch of Robinson's Smooth Juice and Fruit Shoot 100% juice brands and its recent Irish acquisition could lead to further developments and strengthen its position in the water market. ACS reminds independents that store staff are their most valuable asset so why then does it raise concern over the recently announced increases in the minimum wage. What price should we put on these often unsung heroes?

The recent appointment of an additional catering development manager is helping us to get our catering proposition more closely geared to customers needs and we are now seeking out new business opportunities. Many caterers have a poor opinion of cash and carry - one we need to dispel urgently. We have moved a long way on from A10 baked beans and blocks of cheddar cheese.

Constellation's fresh approach to the marketing of Echo Falls Californian wines by directly targeting females, owes something to its major competitor and the 2007 Wine of Wimbledon, Blossom Hill, whose packaging and style has always pleased the ladies.

The new varieties are welcome additions to the Echo Falls range but how will the ladies react to their premium price points?

With both Echo Falls and Blossom Hill spending on TV this summer, California's market share is certain to rise.