Xfm sponsorship from Stolichnaya

Pernod Ricard's Russian vodka Stolichnaya has joined forces with Xfm to sponsor Music:Response shows and its unsigned band network 'Uploaded'.

The sponsorship will run until June and will be running in London, Manchester and Scotland.

Jo Spencer, head of marketing for Stolichnaya, said: "We are delighted to be involved with Music:Response as we believe that the Xfm audience is a great match for Stolichnaya. 'Stoli' is about authenticity, and this activity represents an authentic Russian vodka searching for the authentic sound of London, Manchester and Scotland."

The sponsorship will include air show sponsorship, branded on-air features, live event sponsorship, integrated online presence, bespoke Stolichnaya sectional pages and full integration with Xfm Uploaded.

This activity will be supported by the launch of a new microsite -www.stoli-vodka.co.uk - which is designed to act as a hub for local UK activity.

Contact: 020 8538 4000