Bulmers goes to the Underground

Scottish & Newcastle UK is launching a poster campaign for Bulmers Original, the bottled cider launched this summer.

The campaign will see sheet posters in Edinburgh, Glasgow and London and sixteen sheet posters and tube cards on the London Underground.

Stephen Mosey, marketing manager of ciders for Scottish & Newcastle UK, said: "The new poster campaign will build brand awareness in the important run-in to Christmas."

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