A great product, but really P G, while we can stretch a bay or two in-depot to accommodate range additions, our retail customers can’t. Limited editions might work better for both of us.

Kettle Chips has made a good move by introducing a smaller 40g bag across its range. Not only will it encourage new consumers to trade up to its 150g size, but Walkers dominant position in impulse crisps and snacks, recently enhanced by its appointment as official supplier of snack foods at the new Wembley Stadium, will also be challenged.

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