The number of world lagers fighting for shelf space is growing every day and it is very tough winning over consumers. Just ask Budweiser which has now withdrawn its excellent Silver brand after less than a year.

Masterfoods is putting a lot of effort into securing distribution for its new Mars Planets brand and the pound;3m TV spend should motivate independents to get these products into a prime display position in store.

News that a recent study claiming Mars Refuel milk drink aimed predominantly at 16-34 year old males, increased exercise recovery by 50% when compared to leading sports drinks, has reached our buying office. I’ve noticed a few bottles in the fridge. I wonder if it will work for the over 40s?

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