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Our wine buyer is frustrated by the lack of opportunity to promote higher quality wines, but with a pound;4.41 average bottle price being achieved in our sector we might yet break away from the typical California ‘three for a tenner’ deals which are completely distorting our New World performance.

There is some satisfaction to be gained from Mintel’s recent report covering crisps and snacks. A growth of over 2% following two years of decline, principally due to an increase in consumption of premium brands, the drive towards more healthier products and an explosion of traditional and exotic tastes.

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