We have to secure improved investment for our marketing programme and agree realistic targets for our overriding discount arrangements.
This is a time-consuming process which can take many months to complete. Uppermost in our minds is the rapidly changing market place. Many product categories are not capable of producing growth and persuading suppliers to maintain investment against falling sales is not easy.
Our ongoing support for their brands must be rewarded irrespective of market conditions. Many suppliers have learned to manage decline and still take profit from the brand or category, and we should not be punished for trading conditions beyond our control.