Most of our retailers don’t have the luxury of space in the household section so the sooner they are gone, the better.

Carlsberg’s decision to bring back its number two Danish brand Tuborg doesn’t make much sense in an already overcrowded category.

As one of the world’s largest brewers it has access to hundreds of unique liquids from around the world so what’s so special about another lager all the way from Northampton?

Heinz Smoky BBQ and Italian Beans varieties might add colour to the canned veg section but will they add volume to the category? Heinz should realise that most families already use its beans in a variety of way to enhance meals and we will not consume more just because serving suggestions appear on the cans.

Three years ago E J Gallo repackaged its California wine range as ‘Sierra Valley’ and the brand has grown strongly since that time.

Now it is moving on and re-branding as ‘The Gallo Family Vineyards’. No mention of the wines in the usual PR blurb, just a new trapezoid shaped label using thicker paper ‘to emphasise the brand’s quality positioning’. If only marketing was always that simple.

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