Delivered wholesaler James Hall amp; Co has announced a double partnership deal to supply Hovis and Roberts bread products to Spar stores in the north of England.
The Preston-based distributor has invested £1m in a new fleet of lorries as a result of the deal to help deliver as fresh a range of bread products as possible to Spar outlets in the region.
Peter Dodding, retail director, James Hall amp; Co, said: “Bread is a massive footfall driver in convenience stores. The pre-packed bread market is worth £1.8bn but independents and symbol group stores account for just 3% of this. We want to help change that.”We are determined to build sales, margin and cash profit for our Spar retailers. We feel we can do this by getting the basics right particularly on bakery lines.”
Hall recently completed a trial of daily bread deliver to its company-owned store group G amp;E Murgatroyd, which saw bread sales increase by 4%.