Caterforce is adding Kent Frozen Foods (Kff) to its wholesaler line-up from April 1, 2014 bringing the total number in the group to eight.
The strengthened group is now expecting to accelerate existing business opportunities to drive combined annual turnover which is already approaching £400m. Caterforce members’ heartland is serving small to medium-sized profit sector businesses, with a growing presence within the cost sector.
Caterforce managing director, Nick Redford said: “We’re thrilled that Kff has joined the team, as the company will bring fantastic experience and knowledge to the group. Our group business model is based on maximising synergies whilst minimising complexity. High supplier and customer overlaps are the backbone of the groups’ continued success and Kff will add significantly to that strength.”
Caterforce turnover is forecast to push through the £400m barrier in 2014 with this latest edition to its portfolio.
KFF managing director Chris Beckley added: “We are delighted to be joining Caterforce. In addition to the clear financial benefits of joining a significant buying and marketing consortium, we are excited about the prospect of sharing development strategies with our new partners in Caterforce.”