Following its acquisition by the global food manufacturer, OSI Group, in late 2016, foodservice specialist Flagship Europe has announced that it will change its name to Creative Foods Europe effective immediately.
“Over the past few years, the Flagship Europe group of companies has grown considerably through both organic growth and strategic acquisitions. As a result, we felt the need for an identity that better communicates the fact that, thanks to our in-house new product development teams, development chefs, extensive product portfolio and expert market knowledge across the Group, we are now able to “create” solutions for our customers in many areas of the foodservice market, hence, the name, Creative Foods Europe,” said CEO, Russell Maddock.
To coincide with the name change, the company will also be restructuring its sales team in order to better serve the needs of its ever increasing and diversifying customer base.
“Following the acquisition of award winning manufacturer Oliver James Foods and Proper Pies in the summer of 2015, and with the more recent purchase of Calder Foods, a highly respected supplier of sandwich fillings, marinades, sauces, mayonnaise and dips at the end of 2016, we have identified a need to split our sales operation into the channels of Traditional Foodservice, Food To Go and B2B to ensure that we are best placed to serve the unique requirements of each sector,” added Maddock.