TV chef Hugh Fearnley-Whittingstall’s campaign to encourage consumption of alternatives to the usual fish species is changing buying habits among chefs and restaurateurs, according to M amp;J Seafood, part of the Brakes Group.
The fish and seafood specialist says there has been an increase in awareness of alternative species and gurnard is an example with the volume sold up 62% year on year.
Mike Berthet, director of fish and seafood at M amp;J, said: “We have been promoting the use of under-utilised species to chefs for years and encouraged the ban of sales for endangered fish species.
“Our efforts have been given a boost by ‘Hugh’s Fish Fight’, which has highlighted to consumers the size of the issue. Hugh’s campaign has encouraged consumers to go into restaurants and try different species.”
‘Hugh’s Fish Fight’ highlighted the need for changes to fishing practices and legislation in order to take the pressure off stocks of the ‘big five’ – salmon, prawns, haddock, cod and tuna – and getting consumers to switch to fish such as dab, pouting and gurnard.