First Choice for symbol members

Today’s Group member First Choice Wholesale, based in Burton on Trent, has signed up 11 retailers to its Today’s Local fascia package, after the launch of its flagship store in Loughborough.

Steven Ainger, First Choice managing director, said the Today’s symbol group package had given First Choice the tools to support its retailer customers looking to join a symbol group.
He said the influx of those signing up to the scheme after the first store’s launch in July was testament to how well it had been received.

Ainger commented: “The Today’s Local fascia package is second-to-none and it has sparked a fantastic level of interest in our retailer customers.

“Work has begun on each of the 11 stores and we are planning a big launch on their completion in two months time.”
Rodney Hunt, Today’s managing director, commented: “First Choice is an extremely progressive wholesale operation and the resounding success of its first store launch has clearly inspired other retailers to take on Today’s symbol group status. Congratulations to Steven and his team on a great result.”

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