Ferrero has new pack for smaller stores

A new TV advert will announce Ferrero’s product offering this Christmas.

The new TV creative will air from mid November and aims to build on the ‘Dazzle’ TV campaign.

Ferrero has launched a condensed version of its Ferrero Collection in an aim to enable smaller stores to sell this range. The pack has an RRP around the pound;5 price point, designed to appeal to customers looking for a premium gift at an affordable price. The collection range will also benefit from the 10-second tag at the end of the Ferrero Rocher TV advert and this fact will be highlighted on the boxes in depot.

Ferrero has also launched Kinder Mini Father Christmas, a 15g hollow chocolate figure made of Kinder Chocolate in packs of three with an RRP of pound;1.26.

Jason Sutherland, sales director of Ferrero, said: “With figures and shapes now being the best performing sector within the novelties category, and being key to driving growth at Christmas, retailers need to ensure that they are making the most of this category.”

l For more information on Christmas Confectionery see page 49

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