Fairway’s latest “Meet the Member” event generates £520K of deals

Members of wholesale buying group Fairway Foodservice met with 38 suppliers at its latest Meet the Member event and concluded deals in excess of £520,000 at the two-day bash held at Birmingham’s Villa Park last week.

27 new frozen products were selected for listing and 11 ambient lines were added to Fairway Foodservice’s own-label branded goods range, which now stands at around 600 products.

The biannual event gives the 17-member buying group an opportunity to meet suppliers and sample new product lines, as well as an opportunity to share advice and opinions with fellow professionals from the foodservice industry.

Chris Binge, chief executive of Fairway Foodservice, said: “Our Meet the Member event is a valuable event for both our members and suppliers, and provides an excellent opportunity for them to get together and do business.

“The products that suppliers brought to the event have all been well received, and the addition of 11 products to our own-label line helps us to meet the requirements of both our members and their customers. 

“Business remains buoyant among our members, having recorded an 11 per cent increase in group turnover earlier in the year. Despite the poor weather in August, they’re reporting that the summer months were generally busy, which is great news.”

The event is the second Meet the Member event hosted by Fairway Foodservice in 2015, with more than £1.3m worth of deals concluded over the two meetings.

Fairway Foodservice own label range now includes the addition of gluten-free gravy granules, five rice products and single portion sugar sachets.

Fairway will hold its next Meet the Member event on the 2nd and 3rd of February 2016 and is currently inviting applications.

 

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