Fairway Foodservice launches own-brand sliced meats and joints range

Wholesale buying group Fairway Foodservice has introduced eight new products to its own brand range. These include five sliced cooked meats and three joints, with each one going through an extensive benchmarking exercise.

The 3.5kg joints are gammon, Wiltshire ham, and honey roast ham, while the sliced meats range includes gammon, Wiltshire ham, beef topside, pastrami, and chicken roll.

Purchasing director, Steve Jeavons, said: “The demand for new Fairway Foodservice own brand products continues to grow. These top quality additions fit well with our members’ customer needs in a category that is experiencing considerable growth.

“They are ideal for pub lunches, salads and buffets, or to use in sandwiches and ciabattas etc.

“We have found a supplier which is absolutely passionate about everything it does, from sourcing products to utilising experienced staff and modern facilities.

“It trains, implements and maintains rigorous checks all the way through the production process to produce a finished product that is consistent in quality and competitively priced. It’s no surprise our members are thrilled with the new range.”

The new range comprises: Sliced gammon (500g); Sliced Wiltshire ham (500g); Sliced beef topside (500g); Sliced pastrami (500g); Sliced chicken roll (500g); Gammon joint (3.5kg); Wiltshire ham joint (3.5kg); Honey roast ham joint (3.5kg)

The Fairway own brand range now includes more than 580 products.

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