Fairway Foodservice broadens own-label offer with launch of dried fruit and nut range

Wholesale buying group Fairway Foodservice has introduced a range of dried fruit and nut products to bolster its own-brand offering.

The new products include sultanas, raisins, mixed fruit, walnut halves, ground almonds, and flaked almonds.

Fairway says the range, which went through an extensive benchmarking exercise to ensure the best quality products were sourced, represents the most-used items from the range of fruit and nut products taken by caterers.

As well as being a constant ‘store cupboard’ essential, items from the range are being used increasingly as healthy snacking alternatives and breakfast bar accompaniments.

Ambient purchasing manager of Fairway, Troy McKee, said: “By introducing these lines under our own brand, we safeguard ongoing quality levels and have been able to harness our members’ volumes to ensure these key lines remain as competitive as possible at a time when market prices persistently unstable.

“Fairway listens to, and acts upon, feedback from our members, and the success of these lines will lead us to add more quality fruit and nut products to the range.”

The additions increase the Fairway own-brand range to more than 590 products.


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