Fairtrade wins more listings

Fairtrade products are continuing to make inroads into the wholesale channel winning new listings in Booker and MBL’s Londis symbol group.

Fairtrade coffee brand Percol has won a distribution deal with Londis, which will be stocking its new eight-cup 57g ground coffee sachet.

The sachets have been designed for the c-store market and are intended to provide an alternative to larger 250g packs and to act as an introduction to new users.

Booker has listed two fairtrade wines in an exclusive deal with Stellar Organics covering its merlot and chenin blanc varieties.

Booker currently stocks 15 fairtrade products and has said it intends to stock more.

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