Booker has launched its first range of Fair Trade products. Fair Trade hot beverages are aimed at caterers to offer a unique selling point to make their business a destination.
The new Fair Trade range covers coffee, tea, hot chocolate and sugar. It provides a wide choice for customers, offering both coffee beans and granules and sugar sticks to tagged teabags, and Booker said more Fair Trade products would be introduced throughout the year.
“The development of Fair Trade products is part of Booker’s commitment to choice up, prices down and better service,” said Ron Hickey, director of catering.
“The popularity of Fair Trade products is growing with 50% of the adult population in the UK recognising the logo. We are working in partnership with Fair Trade to develop a great range for caterers to build on the growing consumer demand for these products.”