Scottish Wholesale Achievers 2014 has been launched by the Scottish Wholesale Association (SWA) to raise standards and reward outstanding performance across the trade in Scotland.
Categories for 2014 are:
BEST CASH amp; CARRY DEPOT, SPONSORED BY BARR SOFT DRINKS: Open to any cash and carry depot. The emphasis is on the customer experience in the cash and carry itself, whether the focus is on retail, catering, licensed or one-stop-shop. The judging does not cover any delivered operation that the cash and carry offers.
BEST SYMBOL GROUP, SPONSORED BY MAXXIUM UK: Open to any cash and carry or delivered wholesaler that operates a symbol group for retailers.
BEST DELIVERED OPERATION (RETAIL), SPONSORED BY WHYTE amp; MACKAY AND RUSSIAN STANDARD VODKA: Open to any wholesaler (whether purely delivered or both cash and carry and delivered) which delivers to retailers of any kind, such as CTNs, convenience stores, off-licences.
BEST DELIVERED OPERATION (ON-TRADE): Open to any wholesaler (whether Open to any wholesaler (whether purely delivered or both cash and carry and delivered) which delivers to the on-trade.
BEST DELIVERED OPERATION (FOODSERVICE), SPONSORED BY YORKSHIRE TEA: Open to any wholesaler (whether purely delivered or both cash and carry and delivered) which delivers to foodservice operators.
CORPORATE RESPONSIBILITY AWARD, SPONSORED BY IMPERIAL TOBACCO: Open to any cash and carry or delivered wholesaler that can show it is acting responsibly on social, ethical, community and sustainability issues.
BEST MARKETING INITIATIVE, SPONSORED BY PREMIER FOODS: Open to any cash and carry or delivered wholesaler. This award focuses on a single initiative, not a year-long programme of different initiatives.
EMPLOYEE OF THE YEAR, SPONSORED BY MONDELEZ INTERNATIONAL: Open to any cash and carry or delivered wholesaler with an employee who deserves special recognition.
GREAT PLACE TO WORK, SPONSORED BY BRITVIC SOFT DRINKS: Open to any cash and carry or delivered wholesaler that makes its employees feel valued at work through opportunities, working practices, equality and camaraderie.
CHAMPION OF CHAMPIONS, SPONSORED BY JTI: Wholesalers that excel to an outstanding level in a single category, and those which do well in two or more categories, will be considered for this award.
SUPPLIER AWARDS: Suppliers which work closely with wholesalers and their customers to drive sales through to consumers deserve recognition for their efforts. Scottish Wholesale Achievers includes four awards for suppliers:
- Best Overall Service
- Best Advertising Campaign
- Project Scotland
- Supplier Sales Executive of the Year, sponsored by Batleys
In the Best Overall Service category, SWA members are asked to nominate their top 30 suppliers. They are also asked for their nominations for Supplier Sales Executive of the Year and Project Scotland.
Voting sheets for Best Advertising Campaign will go out to wholesalers later this year.
A panel of experienced independent adjudicators scrutinises the judging process to ensure total transparency and an unbiased approach.
Kate Salmon, executive director of the Edinburgh-based SWA, said: “Every year we see extremely high levels of innovation from Scotland’s wholesalers and a commitment to customer service that is outstanding. Achievers is challenging competition and one that helps wholesalers focus on their strengths and areas they want to develop. Similarly, it helps the supporting suppliers forge stronger relationships with the industry because being involved in the judging process allows them to really understand the many diverse wholesale businesses that operate in Scotland.
“All of our winners are doing quite remarkable things to grow and develop their businesses, often taking risks but always embracing the partnership ethos that Achievers promotes. Achievers encourages best practice within Scottish wholesaling and challenges wholesalers – big and small – to think differently and engage more effectively with suppliers. That’s why the initiative goes from strength to strength every year and why I would encourage all members and non-members to get involved.”
Scottish Wholesale Achievers is run and organised by the SWA in partnership with Cash amp; Carry Management incorporating Delivered Wholesaler. The closing date for entries is: Thursday, 1st August 2013.
Contact Kate Salmon on 0131 556 8753 for an entry form.