Elbrook joins Today’s Group

Elbrook Cash amp; Carry has become the latest member recruited by the Today’s Group.

A member of The Grocer Top 30 wholesalers, based on turnover, Elbrook operates a 26,000 sq ft depot at Mitcham in south London, and recently achieved annual turnover of £105m.

Fukhera Khalid, managing director and owner of Elbrook, commented: “We are very excited to join the Today’s Group. We continually look to provide an enhanced service to our customers and expand our business – particularly in the licensed sector which is critical to us and a key strength of the Today’s Group. We had a number of options available to us when we left our previous buying group and we place great importance on the relationships we build with our partners. We believe we have a prosperous future with the group.”

Bill Laird, managing director of the Today’s Group, said “We welcome Elbrook Cash amp; Carry into the Today’s Group. We very much look forward to working closely with Fukhera and his team to continue their success and growth for the long term.

“My team negotiates very hard to achieve the best possible commercial terms for all our members. However, we never forget each wholesaler is an individual and has particular strategies and business priorities that require specific input and support. We leverage our market expertise, knowledge and excellent supplier relationships to achieve this. There are very few wholesalers in the independent sector the size and importance of Elbrook. We appreciate Fukhera’s decision to join us was not taken lightly, but we are delighted he did.”

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