East End increases use of digital signs

East End Foods has expanded its digital signage network into its newest pound;10m flagship depot at Aston Cross, Birmingham.

The digital communication system now stretches across all three of the Landmark Wholesale member’s outlets.

Digital posters installed at checkout points are used to show adverts for leading brands within the store, with the entire screen network of 13 displays being funded exclusively through third party advertising.

Digital displays located between aisles also show corporate news and communications. All screens are centrally controlled from East End Food’s headquarters using Dynamax’s digitalsignage.NET application and were provided and installed by Chamber TV.

Jason Wouhra, director at East End Foods, said: “We have been working with Chamber TV for four years and have found their digital signage solutions very effective in driving customer awareness of in-store activity.”

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