East End Foods opens in old HP factory

East End Foods opened the doors of its new depot in Aston Cross in Birmingham on November 14.

The site was formerly an old HP factory that was made redundant in 2007 when Heinz transferred production. It spans 120,000sq ft and is situated one mile from the city centre, near to the M6 Junction.

East End Foods has invested pound;10.5m in the site which has seen the creation of 100 new jobs in the local surrounding area.

Jason Wouhra, director of East End Foods, said: “We have been in business for over 40 years and this new site is one of our greatest achievements. We are delighted to be in a position to give back to this great city which has aided our development as a business so much, providing it with much needed jobs at a time of austerity.

“Time has gone quick since our group breaking day in March, but we are eager to open and we are sure that the site will be a success. We look forward to welcoming customers new and existing.”

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