Duracell, from P amp;G, is to be the official Tournament Provider for the Rugby World Cup 2015, which kicks off in England on September 18.
The deal includes use of Rugby World Cup 2015 marks, use of past and present Rugby World Cup footage and tickets to matches including the Rugby World Cup 2015 Final. Duracell will also provide a range of its batteries to support the tournament’s delivery from 18 September to 31 October 2015.
Commenting on the deal, Duracell business leader, UK amp; Ireland, Vicky Miller, said: “We are hugely excited to be announcing this partnership with Rugby World Cup 2015. It will be the first time that Duracell has sponsored a global sports event of this stature and gives us a fantastic opportunity to reach our consumers in the UK amp; Ireland as well as other key markets such as Italy, South Africa, Australia and New Zealand.
“It is also the first in a series of exciting announcements for Duracell where we will be using high profile partnerships to bring to life the brand’s key attributes of power and endurance in different and engaging ways. Our retail partners share our excitement and we have created very strong trade plans together to drive growth in the batteries category.”