Booker is helping its customers encourage sensible drinking by placing a responsible drinking message and units of alcohol on its entire range of Malt House Vintners beer, wines and spirits.
“Please enjoy responsibly” will appear on all own-brand products. The re-labelling of all 500 lines will be completed next month.
“As one of the UK’s leading suppliers of alcohol, Booker wants to help both our customers and their consumers enjoy alcohol responsibly,” said Mark Collier, Booker marketing director.
“Customers can now see the exact amount of alcohol each product contains to help them inform their consumers. This is ahead of government recommendations, to ensure Booker offers the independent market leading products.”
He added: “The Malt House Vintners brand is exclusively available to the independent sector. It aims to provide independent entrepreneurs with quality products which give them higher margins than branded competitors. Booker is committed to providing our customers with the tools they need to be successful.”