Diageo unveils Beckham-led TV and outdoor campaign for new Haig Club Clubman single grain whisky

Following the announcement of Haig Club Clubman earlier in the year, the first TV ad for the new single grain Scotch whisky from the House of Haig was unveiled today, marking the official launch of the new brand variant.

The film, entitled Make Your Own Rules, features brand partner and sporting megastar David Beckham drinking the recommended serve of Club Clubman and cola; the ad aims to redefine and reimagine the stereotypical expectations of when, where and how people should enjoy whisky.

Becks commented: “It’s different to what you would expect from a whisky, especially one with so much heritage behind it. We want to highlight that there is no right or wrong way to enjoy whisky, as long as you enjoy it, that’s all that matters.”

The UK ad can be viewed below:

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