Diageo and McClaren-Honda join forces for anti-drink driving campaign

Diageo’s Johnnie Walker whisky brand, the Department for Transport’s ‘THINK!’ road safety campaign and McLaren Honda launched a unique anti-drink driving campaign at the British Grand Prix yesterday (July 5).  The campaign saw the signatures of Jenson Button (pictured), Fernando Alonso, McLaren chairman and CEO Ron Dennis and racing director Eric Boullier feature alongside the #JOINTHEPACT and ‘THINK!’ logos on the side of the McLaren Honda car to remind people not to drink and drive.

The initiative comes as Johnnie Walker celebrates its tenth year supporting McLaren and is part of the brand’s global Join the Pact campaign. By 2018, the campaign aims to collect five million commitments from people to never drink and drive. Johnnie Walker has already collected almost 2.5 million signatures from people around the world, including 25,000 at the Ryder Cup in 2014.

The campaign was seen by more than 300,000 members of the public watching the race over the Silverstone weekend and approximately 80 million viewers around the world who tuned in to watch the action at the 2015 Formula One British Grand Prix on TV.

Jenson Button, McLaren Honda Formula One Driver and 2009 F1 World Champion said: “Driving safely at any speed means every driver has to be fully in control at all times, something you can’t do if you drink. Racing drivers like to be fast but we also want to be safe. So to be able to support the anti-drink drive message on my McLaren Honda in front of my home fans and to get their support behind me and the campaign will be extra special.”    

Andrew Cowan, country director, Diageo GB said: “We want to give a strong message to the public to never drink and drive, and can’t think of a more powerful way to do so than to partner with the government and Formula 1 stars to deliver this message with one voice.”

Over the Silverstone weekend, Johnnie Walker also gave safe ride homes across the UK using UBER for first time users with the code JOINTHEPACT.

To sign up to Join The Pact, use #JOINTHEPACT on social media.

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