For the first time in its 40-year history, the London-based cash and carry operator Dhamecha – the largest member of the Today’s Group – has opened a branch outside the capital.
The new 80,000sq ft. depot – in Leicester – opened its doors for business today (Friday November 6).
The first Dhamecha Cash and Carry based in Wembley, opened in 1976 and the company now operates seven branches in and around the M25 – with a customer base of over 10,000 independent grocery convenience stores. The Group has a turnover of £700m.
Speaking at a celebration in London earlier in the week, chief executive Pradip Dhamecha (pictured above, left), said: “Over the years we have built our business on the principles of first-class relationships with our customers, our suppliers and our staff.
“The Dhamecha Cash and Carry Group has a reputation of offering competitive, long term pricing, excellent product availability and regular, deep-cut promotions across our vast ranges of grocery, soft drinks, confectionery, beers, wines and spirits – and we look forward to providing all of these things for the retailers in the East Midlands when we open our Leicester depot this week”.
Pradip continued: “The depot is a modern, purpose-built and environmentally-friendly construction and will be run on the same principles as our other seven branches – in other words, open 364 days a year and operating a ‘strictly trade only’ policy.
“We are most impressed with the high standards of enthusiasm and commitment shown by our new 60-strong team and are confident that they will build on our good reputation for providing an unequalled level of service to every one of our customers.”
The company is marking the opening today with extra-special deals on hundreds of branded products, celebrity appearances and refreshments throughout the day.
On top of that, in the four weeks from the date of the opening, it will be running a daily raffle for customers in Leicester – every day for a month each of our customers will have the chance to walk away with a prize worth up to £500; from laptops to smart phones, tablets to sound systems.
“Opening a cash and carry outside of London is bold step for us and it’s fair to say that everyone connected with the Dhamecha Group is very excited about the new venture”
The new Dhamecha Cash and Carry depot is at 101 Cobden Street, Leicester, LE1 2LB; Tel. No. 0116 262 3322; Email: email@example.com.