Dennis Williams’ bonus programme

Dennis Williams, of Broadway Premier, Edinburgh, says profitability increased by 10 % during NIW 07 – and he and his wife Linda are recording on-going increases in turnover as a result of their implementation of MSYS. It’s a bonus, he says.

Monday 2nd June – Our Big Community Day

Environmental wardens, police/ crime prevention, fire brigade, trading standards all at our store helping to promote our theme for the week.

Tuesday 3rd June – Our Cuppa Day

Customers get a Tetley Cuppa and a McVitie’s biscuit: plus blood transfusion service representative in-store to sign up potential donors.

Wednesday 4th June – Our Walk Shop Day

l Walk to the shop promotions

l Bring your own bag

l Schools healthy eating poster competition

l Healthy eating samples

l Pedigree day with re-homing promotion

Thursday 5th June – Our Tastings Day

l Sampling products donated by supportive supplier representatives

l In-store cooking demo using ingredients we stock

Friday 6th June – Our Big Fun Day


l Tombola

l Oxgangs Belletes

l Firhill School Band

l Cadbury’s Bertie Bassett in-store

l Our MSP and our councillors

SUPPLIER SUPPORT (so far, thank you):

Booker Premier, Mars, InBev, Cadbury, Hall’s, Nestl eacute;, Kraft Foods, Wrigley, GSK, Scottish Newcastle, United Biscuits, Coors, CCE, Barrs, Walkers.

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