Delivering on what the customer wants

James Hall, business development controller for Bestway Direct, believes the challenge is on to test out what is meant by service and quality and delivering what the customer really wants and what the retailer can and should deliver.

He says the road to success for all independents has to begin at home and there is no limit to what they can achieve if they get it even half right. He will explore certain avenues of new thinking and help to contribute some fresh approaches to where it might all end if you can get yourself on the right road to the future.

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