DBC introduces new look ‘eco’ lorries

DBC Foodservice has unveiled three new liveries and a complementary strapline to coincide with delivery of 30 new eco-friendly vehicles.

The liveries and ‘we love food’ strapline are intended to reflect DBC’s business philosophy and visually represent the company’s passion to provide quality across its entire network.

The 30 new DAF LF55 220 Euro 5 vehicles are fitted with frigoblock electric twin evaporator refrigeration systems to reduce DBC’s carbon footprint. Seveneye Tracking has also been installed to increase fuel efficiency and alert customers to delivery times.

Chris Horne, managing director of DBC Foodservice, said: “DBC has taken delivery of these 30 state-of-the-art vehicles as part of a rolling programme to ensure our fleet continues to use the latest transport solutions for food delivery. Traditionally our vehicles carried the distinctive DBC logo in striking red on white, but we wanted to add delicious product imagery to convey precisely what we as a company are about – the supply and delivery of first class food to the industry.

“In December last year DBC launched a new own-label brand of essential products for caterers, the ‘dbc label’, featuring contemporary packaging with close-up product photography, and we wanted to carry this rebranding to our updated fleet. As part of our rebranding we will also incorporate the new ‘we love food’ strapline into all DBC marketing materials as we believe it to be a fantastic way to express our passion for quality food and excellence of service.”

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