DBC Foodservice is expanding its range of Red Tractor quality assured products after reporting £600,000 of incremental sales across its Red Tractor fresh meat range in the last 20 weeks.
Since Rob McFarlane was appointed commercial director, meats, a year ago with a brief to enhance DBC’s fresh meat offering, it has introduced Farmhouse Champion, a premium, British red meat brand; a new range of EBLEX Quality Standard beef and lamb products; and the Broadland Farms Red Tractor-certified turkey brand. New Red Tractor lamb and beef products, aimed at chefs and caterers, will follow throughout 2012.
These initiatives have helped DBC’s total fresh meat sales to increase by 10% year-on-year during the current financial year to date (1 April to 31 December 2011).
Rob McFarlane said: “We are very excited to be developing our Red Tractor range of products, and are listening closely to our customers to ensure we consistently have the right products to suit their needs. DBC Foodservice has been working with Red Tractor Assurance for a while, and our expanding range of Red Tractor products demonstrates our continued commitment to British farming and to offering quality British products to our discerning customers.”
Richard Cattell, head of marketing at Red Tractor, said: “We are delighted that DBC is expanding its Red Tractor range, which demonstrates its on-going commitment to high standards of quality food and drink, and responsible farming. We are looking forward to working even more closely with DBC in 2012.”