Makro is investing in a new range of own brand catering products, working alongside its customers to source, develop and test them.
The company has appointed a dedicated team to manage the own brand launch and has invested in the development of a new range of more than 1,000 products to be introduced in the UK this year.
Under the strapline Tested By Professionals, six key customers covering all areas of the hotel, restaurant and catering industry have been selected to help test the entire range during the development process.
Customers will provide feedback and advice on every aspect of the products, from packaging, label design and ease of use, to quality, performance and price in relation to their specific industry needs.
Customers’ comments on the products will be used to make improvements to ensure they meet trade needs and expectations and products will continue to be tested at regular intervals to ensure quality is maintained.
Kelly Hathway, Makro’s own brand manager, said: “Makro is allowing its customers to make the vital decisions about what are essentially their products, which means we are able to deliver quality, usable products at a competitive price. Our customers’ recommendations are helping us improve the range before it hits the shelves, so they can be assured from its launch it is reliable, convenient and usable in everyday business situations.
“We’re committed to providing the best possible service for our customers, and the Tested By Professionals initiative is just one part of our investment in our new own brand range.”