Creed sets target to double turnover

Creed Foodservice has revealed that is has firm plans to more than double the size of its turnover in the next five years to pound;90m.

Speaking at the IGD Grocery amp; Foodservice Wholesaling Conference 2011, sales director Andrew Stedman said that in 2007 the company turnover was pound;18m, and this year it was set to reach pound;43m. “During that time growth has been an even split between independent and group accounts,” he added.

“We have a clear goal. We are on a journey. The aim is to reach pound;90m by 2016, and we’ve set ourselves milestones on the way.”

He said the company was ahead of its plan, and that with the activity it had he expected to reach its 2012 target of pound;43m by the end of 2011. The targets for subsequent years were pound;57m and pound;66m, reaching pound;77m in 2015.

Stedman said the company had prepared carefully to handle growth over the past five years. “We have seen many successful small companies grow rapidly and they have lost the identity that made them successful in the first place. We won’t let that happen.

“We have process mapped every part of our business and set systems in place.”

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