Creed Foodservice has launched a new brand identity being rolled out across the Features > Business, including the 40-strong vehicle fleet.
The word ‘Creed’ is now the dominant element in presentation and Chris Creed, managing director of Creed Foodservice, said: “As our business has grown and developed so has the confidence in our brand, so it’s time our image championed this. The new logo is clear and confident. We’ve also redirected the message carried by our iconic ‘chef’, which now becomes our seal of quality. We know from our research that our customers value our service, quality and authenticity and we believe this new look reflects this.”
Creed has also invested in telematic technology to improve the efficiency of its delivery fleet. The investment is designed to result in 10-12% overall fuel savings through technology that will improve the miles per gallon achieved by drivers and reduce CO2 emissions. Sat nav and in-cab communications are also being introduced.