Heinz is encouraging depots to get creative with the way they present key products, in a bid to increase sales.
The brand is stressing that eye-catching displays of instantly recognisable products help to “significantly increase” sales for wholesalers.
The latest Heinz in-store competition to support this initiative encouraged wholesalers to be imaginative when displaying core brands, including Heinz Beanz, Heinz Tomato Ketchup, Heinz Tomato Soup and Heinz Spaghetti.
Seven depots scooped cash prizes and Capital Bond vouchers as part of the cross-category promotion, which ran across all Bestway and Batleys depots.
To be in with a chance of winning staff had to build creative stands featuring the selected brands and capture images to send to the Heinz judges. The winning depots were: Bestway Croydon, Leicester, Birmingham and Luton and Batleys Birmingham, Southampton and Nottingham.
Buyer for Bestway depots, Haleem Sadiq, applauded the competition as a strong way to boost creativity and increase sales: “Our depots responded really well to this competition and I was impressed with how much imagination went into the displays. We understand how important it is to stock products in a way that catches a retailer’s attention and fully support this type of initiative. Our staff’s hard work has definitely paid off and I’m delighted Heinz has chosen four joint Bestway winners, as this shows there were so many great displays to choose from.”
Parminder Walia, Heinz convenience development manager, said: “We’d like to thank all the depots for their outstanding support and fantastic entries. This year, we received more entries than ever before and as the standard was so high, we couldn’t pick just one winner –the Bestway winners were worthy of joint first place with their impressive creative displays.
“This competition was a fun way to ensure the Heinz brand was at the forefront of retailers’ minds when looking for new stock in-store. It also reinforces the fact that displays are an important sales tool within depots, helping to drive visibility for retailers.”