Crabbie’s, the alcoholic ginger beer which is a sponsor of the world’s most famous horse race, the Grand National, has announced a new Grand National on-pack promotion designed to engage with consumers in the run up to the sporting event, which runs from April 7 to 9.
The offer will give fans of the brand the chance to win a £50,000 cash prize, with a range of other prizes also up for grabs, including Crabbie’s glassware, bottles of Crabbie’s Light and cans of Crabbie’s Original, sunglasses and flip flops.
The brand has announced that it will also have extensive support for on-trade accounts nationwide. Merchandise kits, which include Crabbie’s Grand National branded posters, bar runners, bunting, pallet wraps and drip mats, and sampling promotion squads will be available to support licensees and promote the sponsorship to customers.
Claire Kelly, marketing controller for Crabbie’s said: “As we count down to this year’s Festival we want to ensure that our on and off trade customers have the best tools at their disposal to fully maximise the Crabbie’s Grand National Festival experience to consumers.
“The on-pack offer represents yet another major investment for Halewood International. We have strong ambitions for the Crabbie’s brand family and will continue to invest in driving the brands growth, with high profile TV investments, consumer PR activation and trade support.”