Conviviality Retail, owner of the Wine Rack and Bargain Booze off-licence chains, this week launched a warehouse-style UK retail brand called BB Warehouse, which promises to undercut rivals’ wine, beer and spirit prices. One vistor described it as “a Costco of booze”.
The first BB Warehouse branch opens today, 28 July, in Wakefield on the renovated site of a former Rhythm amp; Booze outlet (Conviviality bought the R amp;B chain earlier this year).
According to reports from visitors to the new store, the pricing structure of the BBW concept offers customers cheaper deals when they buy greater quantities of a product. Individual prices are listed for purchases of one, three or six bottles of wine and beer, while spirit price cuts are offered on increments of one, two or three bottles.
With a total of more than 800 lines, the selection includes a 400-strong wine range priced from £3.99 per bottle, although BBW also promises “exclusive quality fine wines and Champagnes.”
The spirits range features over 190 different lines, including 20 “premium” listings such as Hine VSOP Champagne Cognac, and Nikka Whisky from Japan.
There are also over 200 beer SKUs, of which around 120 are described as “craft ales”, bottled ciders and “premium world beers”.
“It’s a simple proposition: the more you buy the more you save,” said Diana Hunter, CEO at Conviviality Retail. She added that the group was “on the hunt for more sites this year, targeting space around 3,000sq ft that also offers parking.”
The launch comes just a fortnight after Conviviality Retail announced a 31.5% increase in pre-tax profits last year.