Convenience and value drive canned food sales

Canned food specialist Princes wants wholesalers and their retail customers to revaluate the canned products they stock to capitalise on strong category sales.

Spending in the category is up £3.2m [Kantar Worldpanel 52 w/e 05 January 2014] year-on-year and penetration is continuing to grow – 99.3% of the UK population now buy canned goods.

Princes says it also saw strong sales in last year, reporting a 5.7% rise in value sales of its canned fish, meat and fruit [IRI 52 w/3 04 January 2014], outperforming the overall canned food market, which rose 1.5% year-on-year [Kantar].

Graham Breed, convenience channel marketing director at Princes, said: “Canned food continues to be purchased by almost every household in the UK so there’s a real opportunity for convenience retailers to capitalise on this. By stocking a diverse range of products, they can provide consumers with the excellent value and variety they’re looking for.

“The convenience of the canned category makes it ideal for all shopper demographics and the challenge for brands is to ensure that consumers recognise the benefits of ambient food by highlighting positive messages on-pack and promoting convenient meal solutions. Convenience stores should also focus on new, innovative products, as well as store cupboard staples, such as beans as peas, alongside seasonal products, including canned fruit.

Canned Food Week ran from 14th to 20th April 2014 to communicate the health, cost and time-saving benefits of canned food to consumers.

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