Consumers willing to pay premium prices

Rob Hart, Booker Group’s category manager for spirits, explained the opportunities that exist by flexing ranges to suit seasonal variance in sales.

“Summer should see additional investment in range, space and chilled availability for white, ros eacute; and sparkling wines, beer NRBs and multipacks and, of course, cider. Conversely the winter season should see more space to red wines, premium fortifieds, malt whisky and cognac. The independent retailer with a smaller stockholding and an efficient operation should be able to respond to consumers changing purchase patterns very rapidly.”

He also reported that Booker had launched two local sourcing initiatives in Kent and the South West, which had seen listings of products such as Sharp’s Brewery beers and Sheppey’s ciders.

He added: “In order to support those retailers looking to enhance their premium offer, Booker has recently separately merchandised a premium section and we are currently doubling our sales of these lines. The consumers expectation is that New Zealand wine will cost them more and as long as the retailer is realistic about how much more, they can drive their sales and profit as well, adding authority to their wine range.”

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