Consumers still opt for premium

Sales over the past three years averaged 5-6% growth, until a significant decrease since Easter this year as consumer confidence declined and the wet summer dented seasonal sales, said Roger Suddaby, foodservice sales manager of Nielsen.

Drilling down into the product categories, he said fresh produce, meat, fish and poultry were performing above the mean growth average and there was strong growth in bakery and cakes. There was lower than average sales growth for frozen along with confectionery, crisps and snacks and soft drinks, reflecting a leaning towards healthier eating.

He added: “Premium and indulgence products are clear growth drivers in many categories. Whether it is bread, coffee, bagged snacks or biscuits the premium sector is the clear recipe for growth in all these categories.”

He said that Fairtrade products score nearly twice the level of importance compared with organic products in the factors that influence consumer spending.

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