Cadbury’s commitment to developing sustainability throughout its business was outlined by Lisa Huggins-Chan from the company’s corporate social responsibility and sustainability team.
Huggins-Chan said Cadbury had a heritage of caring for the environment that was started by its founder, John Cadbury, 200 years ago.
She said: “The values of the business have remained constant during changing times. Many of the questions faced today are similar, but the debate is framed differently. For instance, the Cadbury brothers campaigned for clean air, today we focus on carbon.”
She said that over the past few years Cadbury has integrated sustainability into its key business processes. She added: “This includes building sustainability into our Business Principles (our company code of conduct), our annual budget contracting process, our strategy dialogues, commercial practices and other key business processes.
“The top 100 managers are measured and evaluated on how they drive sustainable and ethical business practices and will have their sustainability KPIs as a performance measure linked to their bonus.”