Coca-Cola Enterprises (CCE) is to mark the festive countdown with the launch of its Christmas truck tour, an on-pack promotion and return of its “Holidays are Coming” TV advert.
Live from today, the “money-can’t-buy” on-pack promotion offers consumers the chance to win a two hour visit from the Coca-Cola Christmas truck to their hometown, plus a £5,000 hamper.
The promo features on a range of pack formats including 500ml and 1.75l with a unique on-pack code that can be entered online for a chance to win. The competition will be supported with in-store truck inspired PoS.
In addition to the competition the Christmas truck tour will stop at more than 40 locations across Great Britain over a six-week period.
The “Holidays are Coming” TV advert will also air late November for its 20th year on British TV screens.