Coca-Cola is the official sponsorship of Rugby World Cup 2015 after agreeing a deal with Rugby World Cup Limited (RWCL) to become the official soft drink, sports drink and water supplier at next year’s tournament.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “Rugby World Cup 2015 looks set to be the biggest ever and we’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate. Through the sponsorship we will work with our customers to bring the tournament to life in outlets up and down Great Britain through excellence in activation to help maximise this significant opportunity.”
To further support the Coca-Cola campaign, the brand has joined forces with former international rugby star Brian O’Driscoll. He said of the deal: “I’m really excited to be working with Coca-Cola for Rugby World Cup 2015 and see this as an opportunity to bring the game to a wider audience. As a former professional sportsman, I’m a passionate believer in the importance of leading an active, healthy lifestyle and understanding the benefits of physical activity. I believe we can really harness the excitement of rugby in 2015 to inspire people to move more.”
Coca-Cola has had a long standing association with rugby at an international level as well as at a country level. Since first sponsoring Rugby World Cup 1995 in South Africa, Coca-Cola has featured at every tournament as either a Worldwide Partner or Tournament Supplier.