Coca-Cola is hoping to “add a touch of magic” to the festive season with the launch of a brand new Christmas advert for 2016.
The 30-second ‘Coke for Christmas’ advert is an extension of the brand’s ‘Taste the Feeling’ campaign, and is the latest instalment of Coca-Cola’s £multi-million Christmas campaign.
On air from this week, the new creative features a boy handing out glass bottles of refreshing Coca-Cola to people whose dedication and extra effort helps others to enjoy Christmas – before leaving a final bottle for Santa to enjoy. The advert will close with a 10 second sign off featuring Coca-Cola’s latest addition, Coca-Cola Zero Sugar which offers consumers the same great coke taste as Classic Coca-Cola but with zero sugar.
The advert aims to support customers by reinforcing Coca-Cola’s rich Christmas heritage and its synonymy with the festive season, helping to underline its status as the soft drink of choice.
Caroline Cater, operational marketing director at Coca-Cola European Partners, said: “When you think Christmas, you think Coca-Cola, and our new ‘Coke for Christmas’ TV advert showcases how the brand is an ever-present at many of the moments that make this time of year so special.
“The advert features Coca-Cola in its trademark glass icon bottle which is a firm favourite with consumers. We hope it inspires people to enjoy the unique taste of the Coca-Cola portfolio during their festive celebrations with family and friends this Christmas.”