Clampdown on advertising to children

New restrictions on advertising food and drink products to children on TV have been proposed by the advertising watchdog Ofcom.
After a study on advertising of food and drink products high in fat, salt and sugar (HFSS) it is proposing a total ban on HFSS advertising around any programme that appeals to children under the age of 16, no matter what time it is broadcast.
As the new proposal is beyond the scope of previous consultation by Ofcom, which had only considered banning HFSS advertising to children under nine, Ofcom will now launch a short consultation on extending the restrictions.
This will close before Christmas with any changes likely to come into effect in January.

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